JR Butler

JR Butler

Who is JR Butler

JR is the Founder and CEO of Shift Group, a recruiting and staffing firm that helps transform elite athletes into elite tech sales professionals.

Consultation : We had an initial consultation call with JR, founder of Shift Group, where we identified their goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming weeks/months.

Timeline : Based on the needs of the company, we worked with them to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of their company.

Get to work : We started with an interview to get a better understanding of their goal with PR and how we’d create an article portraying them best.


We in the end featured Shift Group in Yahoo Finance, Bloomberg, Business Insider, Digital Journal, MarketWatch and Benzinga.

Where Shift Group was featured

and others...

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