Building Industry Leaders Through Podcasting
Stop chasing prospects. Start attracting them. We help leaders use podcasting to build authority and drive real business growth, through guesting and hosting.
Not that the size of the audience matter, but still some pretty cool shows!
The Podcasting Ecosystem
There's more then just being featured on podcasts , there's entire process and ecosystem behind it to build you from an average industry professional, to a respected voice and known thought leader in your industry.
Guest Appearances.
Start by sharing your expertise on established shows where your ideal clients already listen.
Each appearance positions you as a curated expert, because podcast hosts only invite people they believe will deliver value to their audience.
This third-party validation instantly elevates your credibility above competitors who are still cold calling and sending LinkedIn messages.
Authority
Stacking.
Your first podcast appearance makes you credible enough for your second. Your second makes you attractive for your third. By appearance #10, you're booking shows that seemed unreachable when you started.
This compound effect happens because hosts research potential guests, and seeing you featured on other respected shows proves you're worth their audience's time.
Content Multiplication.
That single 45-minute podcast interview becomes 8-12 pieces of content: social posts, blog articles, email sequences, LinkedIn updates, and video clips.
You're not just getting exposure, you're solving your content calendar for weeks while building a library of evergreen assets that continue working long after the interview airs.
Network
Effect.
The real magic happens behind the scenes. Podcast hosts become informal advocates who mention you in other conversations, introduce you at events, and recommend you to their network.
Every guest knows other potential guests. Every host knows other hosts. You're not just accessing one audience, you're entering an interconnected web of influence.
Own Show
Launch.
Once you've established yourself through guest appearances, launching your own podcast becomes a networking and business development tool.
As a host, you can invite your ideal clients, potential partners, and industry leaders for strategic conversations that naturally build relationships.
While they might ignore your cold outreach, they'll gladly accept an invitation to share their expertise on your show, giving you quality time with decision-makers while positioning yourself as the authority bringing value to the market.
Why Podcasting Works
Trust Accelerator
✅One podcast = 3-4 traditional touchpoints.
✅Listeners invest 30-60 minutes with your expertise
Reverse Sales Funnel
✅Stop chasing prospects, start attracting them.
✅Pre-qualified leads who already know your value
Google Domination
✅15+ podcast appearances = SEO you can't buy.
✅Third-party sites ranking you as the expert
Competitor Blind Spot
✅First-mover advantage while others chase ads.
✅Build authority where competitors aren't looking
Book a time to speak
FAQ
Some questions you might have.
Don't see your question?
Send an email to hello@wefeatureyou.co and we'll be happy to help.
Who do you work with?
We work with executives and entrepreneurs who want to build recognized authority through strategic podcasting. Typically Founders/CEOs or C-suite leaders ready to leverage podcasting for thought leadership, relationship building, and business growth.
What's the difference between guesting and hosting?
Most leaders start as strategic guests to build initial credibility and relationships. Once you've established authority through 10-15 appearances, hosting your own show becomes your ultimate networking tool - giving you legitimate reasons to have deep conversations with anyone, including prospects who would never take a cold call.
How does podcasting help my business?
Beyond immediate exposure, podcasting creates compound benefits: improved SEO rankings, premium content assets, stronger industry relationships, speaking opportunities, and access to decision-makers. The biggest ROI comes from relationships formed with hosts and their networks.
Should I start with my own podcast or guest appearances?
We recommend starting as a guest to build credibility, learn what works, and develop relationships with potential future guests. This foundation makes hosting your own show exponentially more effective when you're ready to launch!
